Iceberg visualization - What Google Sees vs Hidden Content
1

Uncrawled New Listings

Thousands posted daily, never indexed. Google's crawl budget runs out before reaching your newest content.

2

Missing Long-tail Traffic

Specific searches finding competitors. "Used Honda Civic Miami under $5000" goes to sites Google can actually read.

3

Sold Items Still Ranking

Dead ends frustrating buyers. Expired listings clutter search results while active ones stay invisible.

Classifieds Monetize Through Organic Traffic

20%
Unindexed Listings
Invisible to Search

One in five listings never appear in search results, costing you organic traffic and revenue.

6-7M
Extra Monthly Visits
Long-Tail Goldmine

OLX Brazil unlocked millions of visits by indexing previously invisible listing pages.

Read case study
Churn
Seller Retention Risk
Frustrated Sellers Leave

When listings don't appear in search, sellers assume the platform isn't working and move to competitors.

How EdgeComet Solves It

EdgeComet serves crawlers pre-rendered HTML. You control what gets cached and when it refreshes.

Content Visibility

Make Every Listing Crawlable

  • Full Content Visibility — Listing title, price, description, seller info all visible on first crawl. Infinite scroll content expanded for bots.
  • Cache Warming via API — Push new listing URLs immediately after creation. Pre-render before any crawler arrives.
  • Automatic Sitemap Processing — Point EdgeComet at your XML sitemaps. Daemon discovers and pre-renders new URLs on schedule.
Make Every Listing Crawlable
Cache Control

Real-Time Inventory Sync

  • Flexible Cache Configuration — Set different TTLs per content type: listings (4h), categories (12h), static pages (7d).
  • Instant Cache Invalidation — Ad sold? Invalidate in milliseconds via API. Price changed? Trigger re-render immediately.
  • Expired Content Handling — Serve proper 404/410 to crawlers (not soft 404s). Google drops stale listings from index quickly.
Real-Time Inventory Sync
Platform Intelligence

Built for Scale

Faceted URL Control

Block multi-filter combinations from being cached. Allow only canonical filter URLs through. Pattern-based rules prevent infinite permutations.

Multi-Region & Category

Separate caching per city subdomain or regional folder. Configure different TTLs per category. Geographic targeting without code complexity.

Works With Your Stack

React, Angular, Vue — any JavaScript framework. No SSR retrofit required. Integrates via reverse proxy (NGINX, HAProxy).

Your CMS knows when a listing is posted, updated, or sold. EdgeComet's API lets you sync that knowledge in real-time — warm new listings instantly, invalidate sold ones immediately.

What You Gain

More Listings Indexed

Pages that were invisible now appear in Google. Long-tail queries start driving traffic. Every listing becomes a potential organic entry point.

Faster Indexation

New listings indexed in hours, not days. Sellers see buyer responses sooner. Competitive advantage when fresh inventory matters.

Cleaner Index

Expired listings removed from Google quickly. No more soft 404s cluttering your index. Crawl budget focused on active inventory.

Lower Acquisition Costs

More organic traffic = less paid spend needed. Each organic click is pure margin.

Before vs. After

Aspect Without EdgeComet With EdgeComet
JS content visibility Empty shells for crawlers Full HTML on first request
Time to index new listings Days to weeks Hours
Soft 404 handling Cluttering index, wasting crawl budget Proper 404/410, quick removal
Faceted URLs Crawl budget enemy Controlled, focused crawl
Bot response time 2-5 seconds render ~15ms cached
Seller retention Leaving due to no responses Retained via organic traffic
Traffic acquisition Paying for traffic that should be free Organic-first acquisition

Stop Losing Traffic to Invisible Listings

Make your JavaScript content visible to search engines and AI crawlers.