For Founders & CEOs

Why EdgeComet is a strategic investment in growth, visibility, and future-proofing your platform

Your JavaScript Site Might Be Invisible

  • AI assistants (ChatGPT, Claude, Perplexity) don't execute JavaScript. They only see your raw HTML.
  • JavaScript frameworks are fast for users but invisible to bots. Pages that render client-side may never get indexed.
  • Google queues JS pages for later rendering — often with delays or skipped entirely for lower-priority URLs.
"Dynamic rendering was a workaround and not a long-term solution ... we recommend that you use server-side rendering ..."
Google Search Central, 2022

Invisibility Costs You

Every unindexed page is lost traffic, lost conversions, and lost revenue.

Indexation = Revenue

Organic search drives over 50% of traffic for most online businesses. Unindexed pages are invisible pages.

  • Products not found in search
  • Listings missing from results
  • Articles not discoverable

AI Visibility = Brand Presence

AI tools use raw HTML to generate answers. If your content isn't visible without JS execution:

  • You don't appear in chat answers
  • Your brand isn't cited
  • Competitors get the link

Crawl Budget = Money

Search engines allocate limited resources per site. Slow responses mean fewer pages crawled per session.

  • 15ms cache vs 500ms SSR
  • More pages indexed faster
  • Better crawl efficiency

Cost Comparison

EdgeComet eliminates per-page fees and ongoing maintenance burden.

Solution Cost Model Time to Production Maintenance AI Crawlers
EdgeComet OSS Infra only Days to a week Low (stable) 20+ pre-configured
Other SaaS render Per-page fees Hours None (managed) Yes
DIY Puppeteer Dev time + infra 3-6 months High (your team) Build yourself

At scale (1M+ pages), other SaaS tool fees add up quickly. EdgeComet has no per-page costs.

Real-World Impact

E-commerce companies fixing JavaScript rendering consistently see dramatic results.

Fashion Retailer

SilkFred

UK fashion site with React-based pagination using # fragments.
Google couldn't crawl beyond page 1.

Before
31%
After
99%
2x organic traffic in weeks
Automotive Retail

Auto E-Commerce Brand

Large auto parts site where Googlebot was seeing completely blank pages due to client-side rendering.

Traffic
+72%
Rankings
+448%
Timeline: Weeks
Edge Rendering Case

React Storefront

Medium-sized retailer with SPA causing indexation gaps. Implemented edge-based prerendering.

Indexed
+87%
Traffic
+54%
Timeline: 2-3 months
Prerender Implementation

SPA Marketplace

JavaScript SPA where Google was crawling almost nothing. Deployed prerendering service.

Before
~0%
Traffic
2x
Timeline: Days

Companies fixing rendering issues see measurable gains within weeks, not years.

Deployment Reality

Zero code changes. Safe rollout. Instant rollback.

Time to production

Couple of days to a week
Shadow Mode Testing

Route 1% of bot traffic first, compare output to current solution before full rollout.

Gradual Rollout

Start with /blog/*, expand after validation. No big-bang deployment required.

Instant Rollback

One config change in NGINX/HAProxy. Cache preserved for re-enablement.

CDN Compatible

Works behind Cloudflare, Fastly, Akamai. Bot traffic routes to EdgeComet at origin.

If EdgeComet fails?

Bots hit your origin directly — same as today. No 5xx, no SEO damage. Automatic bypass on any component failure.

Built for Production

Built for Resilience

  • Chrome crash recovery - automatic restarts
  • No 5xx to bots ever - graceful degradation
  • Prometheus metrics and healthchecks built-in
  • Graceful fallback modes (serve stale, bypass origin)

Privacy & Compliance

  • Bot traffic only — your users' data never touches it
  • No user sessions, cookies, or PII processed
  • Self-hosted option — data never leaves your control
  • GDPR-friendly — no third-party data sharing

Outcomes

More Pages Indexed

More qualified organic traffic from search engines

AI Bot Visibility

Your content appears in ChatGPT, Claude, and Perplexity answers

Fast Time to Value

See measurable results in weeks, not months

Leading to improved organic visibility and sustainable growth.

Ready to Own Your Visibility?

Make your JavaScript content visible to search engines and AI crawlers.

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