Breaking News Published: 12:00 PM
Index Finish Line
A
Edge-cached
INDEXED (80ms)
B
Fast server
Crawling (800ms)
You
Your Site
Waiting (2.5s TTFB)
Slow TTFB, heavy pages, and third-party scripts all drain your crawl budget. When it runs out, Googlebot moves on and your content stays invisible.

Google Controls Your Traffic.
Speed Wins It.

96%
of publisher search traffic comes from Google
Fresh Content
+
Fast Indexation
=
First in Rankings

The Competitor Gap

While your JS waits in Google's rendering queue, competitors with server-rendered content are already indexed and capturing traffic.

Google Discover

60-70% of Google traffic now comes via Discover feed. Fast, crawlable content wins the feed algorithm.

Digiday

How EdgeComet Solves It

EdgeComet renders your articles as clean HTML the moment they publish, serves them instantly to every crawler, and keeps your archives accessible.

Content Ready When Crawlers Arrive

Article published, EdgeComet renders, cached in seconds. When Googlebot arrives, no JS rendering queue delay. Your competitors with slower websites or client-side rendering wait in line.

Paywall-Aware Rendering

Serve full content to Googlebot (per Google's guidelines), maintain paywall for users. Configurable per bot, per content type. SEO visibility without leaking content.

Google Discover Optimization

Fast cache responses improve Core Web Vitals. Clean HTML without JS bloat. Meet Discover's performance requirements without AMP. Unlock 60-70% of your Google traffic.

Archive Resurrection

Pre-render evergreen content for crawlers. Crawlable pagination for archives. Efficient crawl budget usage. Long-tail SEO value recovered.

Live Blog & Updates Support

API invalidation triggers cache purge on publish. Short TTLs for breaking news, longer for archives. Stale cache fallback ensures bots always get content, never 5xx errors.

Works With Your CMS

WordPress, Drupal, headless CMS, custom builds. No code changes required. CDN/reverse proxy integration (CloudFlare, NGINX, HAProxy). Deploy in front of existing infrastructure.

What You Gain

Win the Breaking News Race

First to index = first in Top Stories. Capture traffic before competitors. Your reporting, your audience.

Survive the Zero-Click Era

Be the source AI cites. Maintain brand visibility even without clicks. Convert the high-intent users who do click through.

Unlock Discover Traffic

Meet performance requirements. Access 60-70% of Google's publisher traffic. No AMP required.

Protect Subscription Revenue

Maintain paywall for users. Keep search visibility for bots. Both revenue streams intact.

Before vs. After

Aspect Without EdgeComet With EdgeComet
JS content when crawlers arrive Delays in rendering queue Ready instantly
Archives Drop out of index Stay ranked
AI crawlers See empty shells Full content for citation
Discover performance Core Web Vitals issues Optimized for Discover
AI citations Competitors get cited You're the cited source
Zero-click value No value captured Brand authority built

Be First to Index.
Be First to Cite.

Make your JavaScript content visible to search engines and AI crawlers.