Why Bots Can't See Your JavaScript Content

JavaScript-powered sites often leave search engines blind. If your content doesn't show up in the raw HTML, it's invisible to search and AI.

Crawl Bot fetches page SSR Critical
Queue Waits to render
Render JS executed (maybe)
Index Added to search DB
Rank Position calculated
Visit First organic user

The Rendering Gap Is Costing You Traffic

Google May Delay or Skip Rendering

Your pages may wait hours or days in Google's rendering queue, especially if they're slow or JS-heavy. Low-priority pages might never get rendered at all.

AI Tools Don't Render JS At All

GPTBot, ClaudeBot, and PerplexityBot fetch your page but never execute JavaScript. They see only the initial HTML response — your content is invisible.

Client-Rendered Meta Tags Are Ignored

If your titles, descriptions, and canonical tags are set by JavaScript, bots won't see them. Your most important SEO signals may never get indexed.

Your most important content may never get indexed.

How EdgeComet Works

EdgeComet gives bots exactly what they need — clean, fast, fully rendered HTML with zero waiting.

Googlebot Benefits

  • Avoids rendering queue delays
  • Gets critical content and metadata immediately
  • Fetches fully-indexable content on first visit
  • Cache responses in ~15ms for maximum crawl efficiency

AI Bot Benefits

  • Sees the same HTML humans get
  • Indexes product details, articles, and structured data
  • Includes your brand in AI-generated answers
  • 20+ pre-configured bot patterns ready to use

Cache Freshness You Control

Different pages need different update frequencies. EdgeComet gives you granular control.

Variable TTL by Page Type

Configure different cache durations via simple URL patterns — no code changes required.

Product pages 1-2 hours
Category pages 4-6 hours
Blog posts 24+ hours
Static pages 7 days

Automatic Recache on Bot Visit

When Googlebot or AI crawlers hit your cached pages, EdgeComet automatically queues them for re-rendering.

Bots get the cached version instantly, and fresh content is ready for their next visit. Only pages bots actually crawl get refreshed — saving resources.

Proactive Cache Warming

Pre-populate your cache before bots arrive:

  • Feed URLs from your sitemap via API
  • Schedule bulk updates after content changes
  • Warm critical pages on deploy

Stale Cache Fallback

When your origin is down or unavailable, EdgeComet serves cached content instead of errors. Your SEO stays protected during technical issues.

Result: Bots never see error pages, even during outages.

AI Visibility = Brand Visibility

ChatGPT and Perplexity pull from Google and Bing search indexes. The pages that search engines can't crawl,
AI can't recommend.

If You're Not Renderable

Your competitors will be featured in:

  • Featured answers in ChatGPT
  • Entity citations in Perplexity
  • Follow-up questions in Claude

With EdgeComet

Your content becomes AI-discoverable:

  • Product info in AI chat results
  • Articles seen and linked by AI summarizers
  • Content contributes to AI-generated insights
"AI crawlers like ChatGPT and Claude don't execute JavaScript. What they see is what's in the raw HTML."
SEO.ai, 2025

Common Questions

Is this cloaking? Is it Google-safe?

No, it's not cloaking. Cloaking means showing different content to bots than to users. EdgeComet serves the same rendered HTML that users see — just pre-rendered and cached for speed. Google explicitly recommends pre-rendering for JavaScript-heavy sites. This is the recommended approach, not a workaround.

How much developer time does this need?

Minimal. EdgeComet is deployed as a separate service, your developers configure the reverse proxy (CloudFlare/NGINX/HAProxy) to route bot traffic through it. No application code changes. Most teams are up and running in under a day.

Do I need to change my codebase?

No. Your React, Vue, Angular, or any other JavaScript app stays exactly as it is. EdgeComet renders pages externally using headless Chrome.

What's the rollback plan?

Update your reverse proxy config to bypass EdgeComet. Instant rollback, no data migration needed. Your cache persists if you re-enable later.

Outcomes

More Pages Indexed

More qualified organic traffic from search engines

AI Bot Visibility

Your content appears in ChatGPT, Claude, and Perplexity answers

Fast Time to Value

See measurable results in weeks, not months

Leading to improved organic visibility and sustainable growth.

Ready to Fix Your Visibility?

Make your JavaScript content visible to search engines and AI crawlers.